Skyrocket Sales. Lead Confidently. Multiply Your Time!

Hello! My name is Rich Cavaness, coach with Southwestern Coaching. I've tailored solutions for Salespeople, Sales Managers, and Business Owners like you. Ready to elevate your journey?

Have you hit a Professional Plateau?

Whether you're a Salesperson chasing targets, a Sales Manager balancing team dynamics, or an Business Owner carving out a niche, challenges are inevitable. Feel like you're stagnating, despite the hustle? You're not alone.

Targets Missed, Teams Tested,
Goals Unmet?

Lost Deals

As a Salesperson, missed quotas can dent confidence. Are you effectively conveying value?

Team Dynamics

Sales Managers, is your team synergized or are conflicts costing you?

Marketplace Mysteries

Are you playing victim to economic and marketplace dynamics?

Skill Gaps

Lacking the techniques or knowledge to surpass competition?

Leadership Lapses

Balancing authority and empathy is no easy feat, Managers.

Operational Overwhelm

Business Owners, with multiple hats, do you often feel spread too thin?

Feedback Void

Are you, as a Salesperson, adapting based on client feedback?

Scaling Struggles

How do Sales Managers and Business Owners ensure growth without compromising quality?

Unfold Your Success,
Tailored Just for You!

With the right tools & proper skills, your aspirations aren't just attainable; they're inevitable.

Refined Pitching

Master the art of communication, ensuring every prospect understands your value.

Objection Mastery

Turn challenges into opportunities and keep the conversation flowing.

Enhanced Closing Ratio

Seal deals with confidence and consistency.

Feedback Integration

Understand your client's needs and adjust in real-time for better rapport and trust.

Team Unity

Foster an environment where every team member feels valued and synergized.

Effective Leadership

Balance authority with empathy, ensuring consistent results without sacrificing morale.

Individual Growth

Help every member shine, enhancing overall team performance.

Achieving Collective Targets

Understand your team’s strengths and delegate effectively, ensuring consistent target achievement.

Chronicle Your Journey

Tell your story and inspire others, solidifying your place in the industry.

Positioning

Cement your status as a thought leader and trusted authority.

Brand Amplification

Increase your brand's reach and resonance in the market.

Engage & Inspire

Connect with your audience on a deeper level, fostering loyalty and growth.

Meet Rich Cavaness

A recognized Sales and Leadership Coach with Southwestern Consulting, Rich brings over 17 years of expertise, empowering thousands with his transformative approach. A Certified Master Coach Practitioner and Certified Instructor with the Napoleon Hill Foundation, Rich stood out in the top 1% in insurance agency performance and drove a contracting company to gross over $3 million yearly in sales. Renowned for helping individuals confront fears, visualize goals, and assemble high-performing teams, his distinctive blend of business acumen and motivational insight has transformed countless careers. Off the clock, Rich and his wife Libia cherish traveling and family time in Washington state.

Success Stories, Authentically Shared!

Their victories can be yours.

Rich has been my coach for a year now! This was definitely the BEST decision I have made and has helped me grow into the person and leader I am today. When Elizabeth and Rich first came to my office, I was a month into agency ownership and new to the insurance industry. I felt lost and totally overwhelmed. You could see it in my actions, my attitude and the way I interacted with my staff. I was hesitant at the beginning due to the cost, being new and not having any income, BUT I cannot explain how happy I am that I took the leap of faith and moved forward with the coaching. Rich helped me dig deep within my own self and insecurities to find strengths I did not know I had. Since we started, I feel like a new person with an entirely new perspective on life and business. I have the confidence to effectively manage my team. I am now second in my district for agents under 3 years, hired and trained 2 new producers, and we are focused on continuous learning and growth. I am now a true believer in having a coach for personal and professional growth. For anyone in sales or business ownership, a coach should be in your plan. I highly recommend Rich Cavaness!!

Andrea Kincanon

The Kincanon Agency (Farmers Insurance)

The most appealing thing to me was being able to choose between becoming a better salesperson with Top Producer's Edge or becoming a better manager with Manager's Edge. I am excited to celebrate my people and share that last month three of the four agents on my team were in the top #5 in our market out of 250 agents. I credit a lot of that to the work we did to create the Creed and our Vision boards. The accountability has helped me to take action. If you do the work, you will experience growth.

Jordan C.

Broker & Owner, The Clark Team with Keller Williams Realty

Over the past year, I’ve been blessed by the coaching of Southwestern Consulting, as my business and personal life have grown exponentially. Having a SWC coach and accountability partner exceeded my expectations from the start, and here are my results so far: I have had a 24% increase in personal production over this year. I have increased my income over $45,000 and it’s growing. When I come home, I’m no longer exhausted from mental exertion.

Bridget M.

Tom James Clothier

Joining Rich Cavaness for coaching a year ago marked a turning point in my career. Facing the challenge of leading a larger team and overwhelmed by daily tasks, his guidance came at a crucial time. Initially, the financial commitment seemed daunting, but the decision to proceed has proven invaluable. Rich's approach to coaching, emphasizing accountability and focus, has transformed my professional life. Through his methods, I've enhanced my communication with agents and adopted effective strategies for productivity. The results? More appointments, increased sales, and a newfound sense of achievement. Beyond these tangible successes, Rich has taught me the art of effective calendar management, a skill I never anticipated to gain but now cherish. For anyone wavering over the decision to embark on coaching, my advice is clear: take the leap and embrace the journey with Rich. The personal and professional growth you'll experience is truly transformative.

Jesse Navarro

Insurance Sales Manager

Rich and some of the Southwestern Training have become to me to be invaluable.  As I might have shared with you and Steve, I have been going through an extended season of time in the Wilderness, the Desert and/or of being Pruned.  However, I now realize I needed to come to a low point in my career.  Otherwise, my hubris would have surely said to me, “You don’t need coaching.”

As far as I’m concerned, my relationship with Rich has been a Divine Appointment.  His counsel has been hugely beneficial for my career along with wonderful Spiritual encouragement as well. I desperately needed help getting through a deep trough.  Again, if I had not dropped to my nadir, I most likely would have continued to muddle through on my own.

I now have more motivation, purpose, focus, vision, sense of mission, confidence along with better planning, time management, business development and I.P.A. skills.

I have three large real estate deals under contract scheduled to close by 2Q 2024.  When those three deals close, I will have the best income year of my 35 year career!  Plus I have another two or three large opportunities I’m working on for next year as well.  Finally, I have learned and incorporated  purpose-filled and effective disciplines I did not have until I started working with Rich.  I am so thankful.

Thomas J. Mathews

Vice President
Pinnacle Real Estate Advisors
Denver, Colorado

My goal from coaching was to grow my revenue so that I can exit my full-time job and focus 100% on growing my insurance agency.  After meeting with Rich I knew I would follow a proven coaching system from a successful insurance agent. His abundance mindset allowed him to coach me with Best Practices he’s learned over his career without concern about me being a competitor.  Also because of the coaching I was able to achieve my financial goals and exit my full-time position to focus 100% on growing my insurance agency thanks to Rich and Southwestern Consulting.  The number of leads that I quote increased significantly and generated 214% increase in submitted annual premium with a 178% increase in the average annual premium submitted.

Steve Stump

O
Independent Insurance Agency Owner
McKinney, Texas

Propel Forward,
Maximize Your Potential!

Quality insights with high level coaching.

Team Workshops
For Salespeople & Sales Leaders
Engaging sessions designed to enhance skills, stimulate growth, and drive peak performance.
Elevate your sales skills with real-world strategies.
Learn to overcome objections effortlessly.
Build and maintain lasting customer relationships.
Free Workshop
Book Now
Business Action Plan
For Business Owners
A structured roadmap tailored to catapult your business towards its defined goals.
Cultivate a cohesive, high-performing team.
Master the balance between leadership and empathy.
Personalize strategies for team members’ success.
Free Consult
Book Now
Book Authoring Plan
For Entrepreneurs
Personalized guidance to turn your expertise into a published work, amplifying your voice in the industry.
Narrate your entrepreneurial journey with impact.
Position yourself as an industry thought leader.
Expand your brand's reach and authority.
Free Consult
Book Now
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